Endeca: Information Access Solutions for Media And Publishing from Endeca Computing ITHound

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Endeca: Information Access Solutions for Media And Publishing
by Endeca
Published:October 2006
Format: Portable Document Format (.pdf)( 203.7 KB )
Length: 14 pages
Overview

Information providers of all types, including directories, news and magazine publishers, and multimedia content suppliers,continue to make substantial investments in their online business. This market is still growing quickly, as consumers spend a larger percentage of their time online, and revenue dollars follow them. For example, online ad spending grew 28.6% in the second quarter of 2005 while newspaper print ads grew only 1.9% in the same period.

To take best advantage of this opportunity, traditional media and publishing companies have diversified into online delivery - investing heavily in popular web technologies and IT resources. But this is only half the battle. The fight for market and wallet share on the web is equally fierce. New, free online media, web search engines, portals, and blogs are gaining momentum in the traditional media space.

To win online, media and publishing companies must differentiate themselves by offering not only premium content, but also a better user experience. But getting content online - and, more important, making it easily accessible isn't simple.

What can companies do about this problem, and why should they do it, considering their already significant IT investments?

Read this white paper to learn how these search failures negatively affect the business, why they occur, and what new solution can improve search success to help differentiate a site and provide competitive advantage.