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Case Study
- Loyalty Management Group saves around £150k on one of the largest re-card mailings in Europe
- by Trillium Software
Published:December 2007- Format: Portable Document Format (.pdf)
- Length: 4 pages
Overview
Nectar has rapidly become the largest customer reward programme in the UK.
The challenge was to provide control of data quality to campaign and business managers, ensure the accuracy of name and address information on tens of millions of Nectar collectors and accurately mail nearly 10 million new cards to collectors.
Given the varied quality of source data, LMG is proud of the accuracy of the contact information it holds in its collector database.
LMG uses the Trillium Software System to help partners match their own customer databases with the Nectar collector database.
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