Businesses expect their IT departments to deliver solutions that make a difference. Although this seems obvious, when CIOs and IT departments focus only on generic means to address their needs, meaningful and effective solutions are sometimes difficult to deliver.

Learn how The Carphone Warehouse supports their CRM initiative with data quality solutions, resulting in better customer information that delivers increased sales revenues and improves customer satisfaction.

This paper summarises the results of the IBM CFO Survey, along with an approach and set of best practices to address these challenges developed with some of the leading and most innovative financial executives and companies in the world.