http://ithound.computing.co.uk/ Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. How to Build the Business Case for your CRM by talking to all areas of your business – White Paper Businesses find many reasons that justify a CRM investment. Asking your CRM evaluation team the right questions can help you get the information everyone needs to make the right decision for the company… And get you the Directors buy-in that you need. http://ithound.computing.co.uk/ithound/view_abstract?id=2479 The future sales force—a consultative approach written by Tim Sullivan, Director of Development at Sales Performance International With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused. A consultative sales process is an essential first step in turning your sales team into a competitive advantage. http://ithound.computing.co.uk/ithound/view_abstract?id=2456 Sales and Marketing: The New Power Couple – White Paper by leading strategists Peppers and Rogers Group This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organisation. Written by thought leader Don Peppers of Peppers and Rogers Group. http://ithound.computing.co.uk/ithound/view_abstract?id=2447 ERP Case Study - Implement a Totally Integrated Solution In this detailed case study, discover how through the use of Epicor for Service Enterprise, The Manufacturing Institute has drastically improved its business processes and switched from monthly to real-time reporting http://ithound.computing.co.uk/ithound/view_abstract?id=2245 Sales Enablement: User Acceptance Means More Sales Sale enablement is targeted to meet not just the needs of senior management, but also the sales person. This paper outlines how sales enablement is a central component of a successful customer relationship strategy and distinguishes sales enablement from traditional sales force automation. http://ithound.computing.co.uk/ithound/view_abstract?id=2019 Top 10 tips for white paper success Used properly, white papers are one of the most powerful marketing tools available to technology companies. Read IThound's research that gives succinct advice on how to create a powerful white paper. http://ithound.computing.co.uk/ithound/view_abstract?id=1972