http://ithound.computing.co.uk/ Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. How to Build the Business Case for your CRM by talking to all areas of your business – White Paper Businesses find many reasons that justify a CRM investment. Asking your CRM evaluation team the right questions can help you get the information everyone needs to make the right decision for the company… And get you the Directors buy-in that you need. http://ithound.computing.co.uk/ithound/view_abstract?id=2479 The future sales force—a consultative approach written by Tim Sullivan, Director of Development at Sales Performance International With a consultative sales process, a sales team will produce better ROI analyses for its customers, and improved sales proposals that are customer-focused. A consultative sales process is an essential first step in turning your sales team into a competitive advantage. http://ithound.computing.co.uk/ithound/view_abstract?id=2456 Sales and Marketing: The New Power Couple – White Paper by leading strategists Peppers and Rogers Group This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organisation. Written by thought leader Don Peppers of Peppers and Rogers Group. http://ithound.computing.co.uk/ithound/view_abstract?id=2447 Fast Return on Investment (ROI) in Sage CRM SalesLogix Implementations In this report, we’ll cover how a wide range of Sage CRM SalesLogix customers define ROI and the return they are achieving with their Sage CRM SalesLogix implementations. These are their real-world experiences, told as much as possible in their own words. http://ithound.computing.co.uk/ithound/view_abstract?id=2017 The paradox of Banking 2015 - Achieving more by doing less Any serious discussion of the future of the retail banking industry eventually raises a basic question: will future customers still need retail banks? The answer, it turns out, depends on banks themselves. http://ithound.computing.co.uk/ithound/view_abstract?id=2004 Retail opportunities in a world of extremes: Understanding today’s teens and boomers The key to success these groups are to understand their lifestyles, values, preferences and attitudes toward shopping. This paper provides valuable information about the diverse shopping styles of these two groups so you can adjust your in-store and online strategies to better reach these segments http://ithound.computing.co.uk/ithound/view_abstract?id=1990 Technology briefing: Microsoft SQL Server This whitepaper gives you a brief overview of SQL and Microsoft SQL Server, and addresses what it is, what it does, and indeed – what it means to your business, without delving too deeply into the world of programming. http://ithound.computing.co.uk/ithound/view_abstract?id=1789 The Benefits of CRM This White Paper explores how CRM has evolved from mere customer data management to building and managing long term relationships and the benefits that a coherent CRM strategy can deliver to organisations. http://ithound.computing.co.uk/ithound/view_abstract?id=1696 Knowledge-Centered Support (KCS): Fundamentally Improving How Companies Resolve Complex Customer Problems Knowledge-Centered Support (KCS) is a methodology and set of best practices that transforms the support organisation to focus on knowledge. KCS originated to capture, structure and re-use support knowledge. http://ithound.computing.co.uk/ithound/view_abstract?id=1273 Putting the Customer Back in Customer Service Despite decades of investment, Global 2000 companies and customers are out of alignment in terms of what constitutes effective service. Adopting the principles of customer-centricity, presented in this paper, in your customer service and knowledge management practices will lead to an alignment of customers' expectations with corporate objectives. http://ithound.computing.co.uk/ithound/view_abstract?id=1274