http://ithound.computing.co.uk/ Use IThound RSS Feeds to keep up-to-date with new research on the topics that are most important to you. Winning in a Web 2.0 World: Metrics-Driven Success Web 2.0. You can’t turn around without hearing this buzzword. What is Web 2.0? And what does it mean to you? http://ithound.computing.co.uk/ithound/view_abstract?id=2438 Measuring Marketing Effectiveness In this paper, we will help you map your marketing objectives to the dimension of data and analysis you need to understand how you are performing against each goal. http://ithound.computing.co.uk/ithound/view_abstract?id=2437 Increasing Email Relevance: Five Best Practices that Drive ROI Email is an important online marketing activity because of the role it plays in retaining customers and driving loyalty and lifetime value. Independent research firms and leading ecommerce sites, however, are finding that the performance of traditional broadcast emailing is declining. http://ithound.computing.co.uk/ithound/view_abstract?id=2436 Leveraging Web Analytics for Maximum Christmas 2008 Returns This paper shares best practices that successful retailers use to increase their key metrics. The paper also offers insights from a detailed analysis recently done using aggregated Coremetrics LIVEmark data. http://ithound.computing.co.uk/ithound/view_abstract?id=2435 The Essential Guide to Web Analytics Vendor Selection A major advantage of online commerce, particularly over other channels, is the ability to track and synthesize far more information about your customers. You are able to follow their online behaviour in detail, collecting and maintaining information in a database. http://ithound.computing.co.uk/ithound/view_abstract?id=2434 Increasing Revenue and Profitability Through More Relevant Cross Sell Product assortments are continuing to grow, the sites and channels delivering them are continuing to proliferate. Site navigation and search tools can no longer ensure optimal product exposure to site visitors. Cross selling methods can expose site visitors to more products that may be of interest http://ithound.computing.co.uk/ithound/view_abstract?id=2433 Guide to selecting service management software This guide provides you with the right advice that will help you ensure that the service management implementation process is as smooth and successful as possible. http://ithound.computing.co.uk/ithound/view_abstract?id=1791 CIO Report: What's Driving Data Centre Transformation? A select group of CIOs from the UK Financial Services industry gathered at the Financial Times’ Headquarters to debate the question: ‘What’s Driving Data Centre Transformation?’ To find out more, download a report of the proceedings. It includes: - Commentary on the key drivers in data centre management today. - Predictions on what the data centre will look like in five years to come. - Attitudes toward the ‘green’ data centre. http://ithound.computing.co.uk/ithound/view_abstract?id=1778 Balancing supply and demand in IT Achieving “market equilibrium” between the enterprise and an organization is not a simple goal but once gained, delivers significant benefits to the IT organization and the enterprise as a whole. Read this white paper to understand the management information needed to achieve this equilibrium. http://ithound.computing.co.uk/ithound/view_abstract?id=1407 Is Vista the Right Choice for You? Data management, OS deployment and Personality Migration solutions from Novell make migrating to Vista simple and easy. View the first of our Windows Vista Migration Web seminar series and learn how you can transfer applications, files, settings and personalities from your existing OS to Vista in just a few clicks. http://ithound.computing.co.uk/ithound/view_abstract?id=1283